YouTube Live: All About Live Broadcasts on the Platform
On YouTube, you can not only upload long horizontal and short vertical videos, but also conduct live broadcasts. The function is available in the "Broadcasts" section. It is called YouTube Live. In this article, we will tell you all the intricacies of conducting streams on YouTube - read to the end so as not to miss anything.
Basics of work
Live streaming allows YouTube creators to communicate with their subscribers in real time. Additional features are also available, such as a chat where you can chat with viewers.
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2 conditions for connecting the function
To be able to broadcast live on the channel, you must meet the following criteria:
Pass the authenticity check.
Have no restrictions on broadcasting within the last 90 days.
If the account meets these conditions, the author will be able to use the function without any problems.
How to launch
You can broadcast from both your computer and your phone. Depending on the device and operating system, the launch principle may differ.
To enable on your computer, follow these steps:
Open the YouTube website.
Click the "Create" button in the upper right corner of the page, then click "Start Broadcast."
IMPORTANT! If the broadcast has not started, make sure that the authenticity check has been passed. Another reason may be that you simply have not enabled the function. Please note that access to it may not appear immediately, so it is better to do this a day before the expected launch time.
If you want to stream from your phone, the process for enabling the broadcast is similar:
Go to the YouTube app.
Start by clicking the "Create" button at the bottom of the screen, then click "Start Broadcasting."
IMPORTANT! To broadcast live from mobile devices, you must meet wordpress web design agency additional requirements. You must have at least 50 followers. In addition, for Android, you need OS version 5.0 or higher, and for iOS - no older than 8.
What equipment to use
The most accessible and widespread option is a phone. Nowadays, most mobile devices have a good picture and sound. This will be enough if you are a classic video blogger and plan to conduct short broadcasts.
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If you are streaming from a computer, you can use a webcam for a better image. For gaming broadcasts, it is better to use a video encoder. It will allow you to create overlays, as well as connect additional equipment - a preamplifier, microphone, etc.
Moderation: what to pay attention to
The content must comply with the YouTube Terms of Use and Community Guidelines . You can read them on the official website of the video hosting service. And it is really important to do this! If moderators find violations, they can apply age restrictions, delete the recording, or disable the ability to conduct streams for a certain period.
IMPORTANT! Disabling the feature is an extreme measure that can be applied. You will not be able to start broadcasts until the platform removes the warning. If you try to bypass the ban, this may be perceived as a violation of the terms of use and lead to a channel ban.
How to promote
Nobody wants to broadcast for several people, it is demotivating. That is why authors ask themselves how to attract more viewers. To do this, you need as many users as possible to learn about you and the planned stream.
There are three stages of broadcast promotion on Youtube Live:
Before the launch. Optimize your channel and videos, create a section with streams. Pre-link your YouTube channel to social networks where you have active pages. This will make it easier and faster to repost materials. Make an announcement using a banner, a blog trailer, and a teaser for the broadcast itself. Publish a link to the online meeting two days before the start.
During a live broadcast. Current broadcasts are included in the recommendations section. This will automatically promote you. In addition, subscribers will receive notifications about the start of the stream. You can create videos with the best moments.
After launch. Add the broadcast recording to the appropriate section. Watch it, split it into separate videos and upload them to playlists. This will help reach more viewers.
These simple steps will help you promote your broadcast at different stages of work.
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